Description

This site for a German brand of frozen yoghurt uses Korb, by JC Fonts, a rounded, contemporary version of the traditional DIN model with a more open countenance and a softer nature, which nevertheless still recalls the machine-drawn methods of the original.

It’s a good fit for this consumer brand, not least because it takes that quintessential product of German precision engineering and marries it to something gooey and fun. This unified packaging and online presentation speaks both of careful, thoughtful manufacture and fresh, vivid sensation – a good mix for a modern socially-minded and environmentally-conscious consumer product.