Typically, it’s right on the bottle label that wine brands will establish their roots and heritage, with scripts and calligraphy a favorite means of emphasising a product’s non-industrial origins. Extending this strategy online, this typographically rich design for Hanzell Vineyards pitches the brand at just the right position between a family-owned artisanal operation and micro-industry levels of production and quality control.
There’s a leisurely feel to the layout, due in part to the low contrast color palette and in part to the generous sizing of standout design elements like the huge photographs, but also on the typographic level in the decent type size and line spacing.
URW Baskerville is used predominately for the extended reading sections, with italics for quotes and small caps for navigation, labels and principle headers. Bitstream’s Embassy, originally an English engraver's roundhand and clearly chosen to be a close match for the logotype, is used for text headlines, names of personnel and, integrated into those lovely large images, for call outs and brand messages.