UK graphic designers Build worked with the independent micro-foundry Colophon to create ‘Poynings Stencil’ as part of their brand refresh for Generation Press, a small family-owned printing unit in a village outside Brighton.
The typography is the dominant element in Build’s stripped redesign, having clearly decided on a text-based approach to communicating the firm’s small business ethics and philosophy.
Poynings is used for presenting the key concepts, often actively in a quickly cycling animated sequence. It’s simple and snappy, and its pace isn’t dictated by the user’s input which is no doubt part of the same stripped back principle informing the rest of the rebrand.
Elsewhere, the mid to long form texts and secondary navigation items are set in Commercial Type’s Graphik, their interpretation of mid-century modernist Sans Serifs.
Everything comes together up to create a vision of a straightforward, efficient operation with a focus on the firm’s work and ethos.