A solidly bold Clarendon serves as the headline typeface for this app launch site. The app, when it launches, will encourage relationship building for fathers with young sons (who will presumably grow up into smartphone-wielding distant teens far too quickly). Futura® handles the interaction elements like the navigation and buttons.
It could have easily been an overly sentimental execution, but the earthly tones and that woody type (Clarendon was a nineteenth century wooden advertising display type) keep the aesthetic feeling robust and down to earth, even if the intention remains one of reinforcing ethereal and intangible emotional bonds.
It will interesting to see how the mooted father/daughter, mother/son and mother/daughter services are presented when they also come on line.