Site of the Day
Posted: Tue 07 Oct, 2014 by: Anthony Noel
This tile-based layout presents a vigorous and lively design pallet mixing up lots of typography, color, proportion and transitions to create a busy but organised effect.
It’s interesting to note how the designers have employed comparable techniques in choosing type alongside color. Done badly, matching several typefaces can be as off-putting to the viewer as clashing colors. Just as the colors used here both complement and offset each other, so a web typographer can choose typefaces that work as companion or counterpoint. For example, Brandon Grotesque and Trade Gothic may both be sans serif typefaces, but each fills a particular and well defined role in the layout; they’re good companions even though they share some characteristics.
Comparable to the way several shades and tones of color are used to create the impression of a wider range of colors than actually present, using a variety of weights from several typefaces gives the effect of a complex type pallet. Here, the black weight of Brandon Grotesque is used with Trade Gothic Light and the Regular and Italic from Merriweather – taken together, it’s enough to look varied without overwhelming the reader with too many different, conflicting visual tricks.