Site of the Day
Posted: Mon 08 Sep, 2014 by: Anthony Noel
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Description
There's no escaping the fact that there's some things the Helvetica® Neue typeface is perfect for, and this agency's portfolio site gets the tightly-stacked, all-caps headline just right – not too heavy, nor too large, the titles sit secure as an anchor in the top left corner letting the rest of the layout build and flow around that point of solidity.
More unusual is the choice of Plantin for secondary headers and body text. This feels a little odd, especially given the ample font size assigned to the mid-length body sections that accompany the portfolio descriptions. A more contemporary, less antique feeling interpretation of that transitional style, such as Hoftype's Sina, that had a somewhat shorter x-height might have been a better counterpoint to the weighty headlines.