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For this site promoting food tourism in Ayrshire, Scotland, the type choices have been informed by a need to encapsulate both the authenticity of local growers organisations and the prestige associated with high class hoteliers. The designers’ solution has been to balance the earthy qualities of MADType’s Audebaud with the classical elements of Baskerville (URW); neither font choice feels too polished nor too grungy. The various bits of small print and legalese have been set in Proxima Nova.

Fonts used

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