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On Choosing Type

Typography is not a science. Typography is an art. There are those who’d like to “scientificize”; those who believe that a large enough sample of data will somehow elicit good typography. However, this sausage-machine mentality will only ever produce sausages. That typography and choosing type is not a science trammeled by axioms and rules is a cause to rejoice. More…

More…On Choosing Type

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